1. Reference

Klimatforum 2008
November 27th
Naturvårdsverket at Aula Magna, Stockholm University, Sweden

www.naturvardsverket.se/klimatforum2008

2. Why it matters for me

It has a direct connection with my research around climate change from a consumer perspective. The reports presented from Naturvårdsverket are directly useful for the Persuasive Service project.

3. Notes

Sven Hunhammar (Naturvårsverket) presented a report showing the difference from a greenhouse gas emissions calculation from a production perspective to one from a consumption perspective. The swedish carbon footprint increases 25% reaching 10tons CO2eq per capita. This is still in the lower end, only international flights that start in Sweden are counted (so not the return, neither other scales) and flights are not adjusted to the extra impact related to altitude.

Private consumption account for the 80% of the total and it’s distributed as:

• Private transportation: 30%
• Housing: 30%
• Food: 25%
• Shopping: 15%

Link to report (In swedish).

Kristian Skånberg: We should have 2 tons as aim (That means 8 tons reduction per capita)

Jessica Cederberg Wodmar presented another report from Naturvårdsverket showing the results of a big scale survey about the response of swedes to climate change. They clustered the results in six diferent personas:

• 4% Eco-elite, 18% Engaged, 26% Moderate, 25% Newly awaken, 23% Passive, 8% Skeptics
• Skeptics are mainly older men, passive mainly men, engaged mainly women.
• 100% know about what climate change is.

This report is also available in the website.

Andreas Carlgren (Swedish Environment Minister) keeping alive the myth that “Sweden is so good, China and India are the problem”, and that Sweden can be a “model” that can drive the transition to a low-carbon world. Part of the old discourse, based on biases and data out of context.

Discussion: How business handle a changed consumption? (Volvo, IKEA, Fritidsresor, LRF, Max Hamburgare)

• Lottie Knutson: Not focus on the environmental benefits, but the climate reduction comes as a by-product.
• They do not see pression from the consumers.
• They focus on efficiency.

Discussion: Who has the responsability? Consumer, Government, Business? (Statoil, Svenska Kyrkan, Respect, Banco, Coop, Svenskt Näringsliv, Anders Wijkman (EU parlament))

• Sasja Beslik: Change the business model to a sustainable one, working in the old capital model cannot produce sustainability (more or less). CEOs do not have responsabilities after increasing profits.
• Anders Wijkman: relating to ecological economics, we need business models before creating business solutions. How can it be that Exxon is still the company that makes more money in the world?
• Annika Lundius from Svenskt Näringsliv: Sweden is “klimatduktig” and it has become very effective in the last decades. This is both discussed by Sasja and then desmounted by John Holmberg presentation.

John Homberg from Chalmers argumented how most trends are going completely wrong and how the link between consuming power and carbon dioxide is so difficult to break. He presented climate change as the first real global problem, and that it can be an oportunity o create a new global ethic.

Low tech persuasion, originally uploaded by It’s a mobile world.

I got with my yearly bill from SNF (Swedish nature protection ngo) some stickers to place in appliances around the house. They try to remind you of energj saving behaviour in-situ, and their style is half funny half guilt creation. my favorite is ‘jag jobbar helst full’ that well, invites to double interpretations..

PIugg-in car, originally uploaded by It’s a mobile world.

In kth campus.

Mobile social media, originally uploaded by It’s a mobile world.

I’m taking a mediated course about mobile social media connecting Växjö / Tampere / Pori and myself in Stockholm.
We are using online collaboration tools (nothing advance, file sharing, forums..) and videoconference.I loaned this star-trek looking tandberg machine from Leif Handberg and it worked really fine. Good quality of sound and image. A bit difficult to engage as I was still in my office. Does the context matter that much? Do I need to be in a classroom to feel that I’m attending a lecture? Or is it just getting used to it? Or maybe I need a 50 inches immersion screen..
I will write more about the course and the experience of being a mediated student.

1. Reference

Nordic Cultural Commons Conference 2008
October 22th – 23th
Royal Institute of Technology, Stockholm, Sweden
http://www.hiit.fi/nccc/

2. Why it is important for me

Internet and the new media has made possible to create and distribute culture and knoweldge faster, cheaper and globally. Now it is possible to collaborate across borders and contexts, to access massive amounts of information and cultural works, to remix and recreate using almost infinitely available bits of knowledge.

This technical possibilities have created new ways of thinking around intelectual and cultural propierty rights. Creative commons licenses, open source software and content, user created content, accidental profits, the long tail, are concepts of the avantgarde of a new way of thinking. This decentralized way of working, with fairness, knowledge advance and the common good at its core (instead of profits and increased utility), can be a good applied metaphor of how a sustainable society could work. Knowledge and content freedom could also be argued to be positive for a societal and economic sustainability.

3. Notes

Mike Linksvayer:
Piracy promotes the established content and cultural hegemony. Piracy is not about creation. We should move from piracy to creative communities. Eat your own dog food, use yourself the open tools.

Victor Stone:
Remixing = creating = sampling = coping. The sampling generation.

John Buckman:
Interesting bookmooch project. Changin from a profit oriented company to generating profit “by accident”.

Nicklas lundblad:
Creativity as mutation and selection, an incremental innovation. Creativity theory looking cognitive science and artificial intelligence. Do users generate and creators create? Destroy the myth of creators as illuminated geniuses. Change the semantics from user generated to user created content, from artist created to corporate generated content.

CC Pictures from:
http://www.flickr.com/photos/arkiresearchgroup/

Updating from my phone via email. Much faster than using wordpress mobile interface.